Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction Robert Woodruff

ISBN: 9781557865533

Published: June 3rd 1996

Paperback

360 pages


Description

Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction  by  Robert Woodruff

Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction by Robert Woodruff
June 3rd 1996 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 360 pages | ISBN: 9781557865533 | 10.80 Mb

Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers perceptions of value and satisfaction.



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