Pain Killer Marketing: How to Turn Customer Pain Into Market Gain Henry DeVries

ISBN: 9780832950162

Published:

Hardcover

256 pages


Description

Pain Killer Marketing: How to Turn Customer Pain Into Market Gain  by  Henry DeVries

Pain Killer Marketing: How to Turn Customer Pain Into Market Gain by Henry DeVries
| Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 256 pages | ISBN: 9780832950162 | 10.46 Mb

Both business and customers feel pain when standards are not met. Market research alone is not the cure- to kill this pain a business must know what to do with this information. Pain Killer Marketing demonstrates effective methods for listening toMoreBoth business and customers feel pain when standards are not met. Market research alone is not the cure- to kill this pain a business must know what to do with this information. Pain Killer Marketing demonstrates effective methods for listening to customers and what to do with data once available. It describes a process of collecting customer pain information and how it can be implemented to drive profits.

An excellent reference for C level executives, product managers, market research practitioners and those wanting to become more customer-centric resulting in higher revenue and profits. Anyone who has a suffering customer, internal or external, can benefit from this book.



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