Create a Brand That Inspires: How to Sell, Organize and Sustain Internal Branding Wolfgang Giehl

ISBN:

Published: May 4th 2012

Kindle Edition

235 pages


Description

Create a Brand That Inspires: How to Sell, Organize and Sustain Internal Branding  by  Wolfgang Giehl

Create a Brand That Inspires: How to Sell, Organize and Sustain Internal Branding by Wolfgang Giehl
May 4th 2012 | Kindle Edition | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 235 pages | ISBN: | 5.77 Mb

It takes strength to compete. Becoming a well-known and well-regarded brand enhances a company’s strength. Internal branding—especially in service industries—is essential for longevity, great competitive strength, and high financial value.

Driven byMoreIt takes strength to compete. Becoming a well-known and well-regarded brand enhances a company’s strength. Internal branding—especially in service industries—is essential for longevity, great competitive strength, and high financial value. Driven by a shared, authentic corporate culture and guided by top management, employees will build brand value in all their actions and interactions every day.Create a Brand That Inspires: How to Sell, Organize, and Sustain Internal Branding effectively addresses three core brand management challenges in readers’ organizations: selling the brand to senior management, organizing the brand on all management levels, and living the brand within each of the company’s internal communities.The book includes sixteen international case studies complete with pictures, interviews and examples from a wide range of industries.

The long-term, hands-on experience of the co-authors and their unique perspectives on how to successfully develop and manage internal branding make this study a rewarding read for executives, managers and team leaders.



Enter the sum





Related Archive Books



Related Books


Comments

Comments for "Create a Brand That Inspires: How to Sell, Organize and Sustain Internal Branding":


rembrandtsbistro.com

©2012-2015 | DMCA | Contact us